Objectives
- To work with a team of smart, hardworking, loyalty-inspiring professionals.
- To transform ideas into products.
Professional Experience
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Principal
- Partner with founders and CEOs of startup (incubator to mid-stage) web and mobile companies to provide immediate senior level product management expertise, and deliver the optimal user experience in line with business goals.
- Passionate about building great products, and partnering with teams to transform ideas from storyboards to launch. My work spans hit-the-ground-running development (user stories and user flows; agile wireframes and information design) to high-value insights (strategy, product planning and positioning, patents).
- Specialties: product management, product development, product launch, product marketing, local advertising, search algorithms, vertical search, online ad products, mobile web/apps, user experience and UI design, competitive analysis, strategic marketing and innovation (3 patents issued).
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2010 - 5/2012VIDERO San Francisco, CA
Vice President, Marketing
- Key member of executive team responsible for business strategy and US ∓ global operations.
- Led marketing for software-as-a-service (web and mobile) Brand Experience Platform.
- Responsible for interim product management (including mentoring and training product manager) in collaboration with engineering team.
- Launched company website and U.S. branding
- Designed, authored ∓ storyboarded website for client/agency/reseller lead generation.
- Hired & managed design firm for illustrations and Wordpress template development.
- Integrated Search Engine Optimization (SEO), video case studies, Google Analytics.
- Launched social media and blog outreach for lead generation and customer engagement (Tumblr, Twitter, YouTube, Facebook, LinkedIn).
- Developed "Retail Experience" model to connect in-store technologies (on-screen, touch-screen, RFID, etc.) with location-based services and mobile or iPad apps to optimize brand experience and ROI.
- Responsible for public relations; partnered with reseller & client PR teams including Disney: press coverage in Strategize Magazine, Digital Signage Magazine, Daily DOOH, and more.
- Developed marketing and communications materials for sales team and reseller partners.
- Co-inventor on patent pending for display synchronization across wide area networks.
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3/2008 - 2009COLLABRX Palo Alto, CA
Vice President, Marketing and Product
- Led technical product management, UI design and marketing of software-as-a-service, web-based biotech platform.
- Key member of initial team responsible for business plan and product strategy.
- Developed storyboard and early design of vertical search product.
- Partnered with scientific team to develop "virtual biotech" model to accelerate therapy development for cancers and orphan diseases.
- Launched personalized medicine (cancer research) product.
- Managed core team for product development, market & user research, and interface design.
- Launched corporate brand; led development of website, print collateral, and email newsletter.
- Responsible for public relations; partnered with PR firm: press coverage in WSJ, Nature, Bio IT, GenomeWeb, etc.
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2006 - 3/2008COMMERCENET Palo Alto, CA
Entrepreneur
- Developed ideas for potential start-up company investments in life sciences.
- Consulted on business strategy for healthcare, security and mapping applications.
- Provided market research on Internet healthcare ecosystem, including Web 2.0 initiatives.
- Managed intellectual property cycle for healthcare related co-inventions.
- Collaborated with CommerceNet chairman Dr. Tenenbaum on special projects.
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11/2004 - 2006YAHOO! INC.Sunnyvale, CA
Senior Product Manager, Local Products
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10/2003 - 10/2004
Senior Product Manager, Media & Data Services
- Managed a team of four direct reports.
- Launched automated corporate dashboard for business operations.
- Led continued development of publishing platform for marketing programs.
- Supported ongoing development of survey tool.
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8/2002 - 10/2003
Senior Producer, Media & Data Services
- Managed one direct report
- Designed and launched publishing platform for Yahoo! marketing programs.
- Launched data analysis tools for consumer data.
- Launched new versions of survey tool for usability and market research teams.
- Created and built promotions and sweepstakes for Fortune 1000 partners.
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8/2001 - 8/2002
Producer, Network Products & Services
- Designed and launched custom loyalty programs for Pepsi, Kelloggs, Coors, Gap and more.
- Negotiated contracts with 3rd party partners as part of larger sponsored marketing deals.
- Productized sweepstakes and other promotions functionality into publishing platform.
- Designed and launched email-a-friend promotions tool.
- Developed and integrated promotions reporting into main advertiser reporting system.
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2001KNOWNOW, INC., a Kleiner-Perkins funded B2B startupMountain View, CA
Manager, Business Development and Marketing
(Business scope: Web Services, Enterprise Application Integration, Internet Applications)
- Developed business solutions for building/connecting enterprise applications across Internet.
- Architected industry strategies for Financial Services, Energy, Telecom and Pharmaceuticals.
- Generated initial sales leads aligned with industry scenarios.
- Coordinated initial selection of third party branding and PR firms.
- Developed content and structure for corporate website.
- Managed relationship with select industry analysts.
- Developed solutions bridging peer-to-peer (P2P) and B2B models (XML-based collaborative commerce, workflow, monitor & control apps).
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Director of Business Development (and Operations in 1998-99)
(Business scope: Internet Appliances -- Web-terminal, TV Set-top box, Webphone)
- Developed strategic alliances with e-commerce, content and technology companies
- Negotiated deals with Amazon.com, eBay, Exobox, RestaurantRow, Webvan, Ziplink etc.
- Created ideas for new products.
- Managed $10 million budget.
- Developed key partner support with ISPs, portals and service companies.
- Managed relationship with PR firm resulting in extensive press coverage.
- Designed strategies for business development and marketing structure.
- Led internal operations team of logistics, customer support and facilities.
- Founded Vestel USA, Inc within Vestel Group and established business in Silicon Valley.
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Manager, Purchasing and Logistics
(Business scope: Consumer Electronics; Manufacturing of TVs, monitors for 90 plus countries)
- Led purchasing team responsible for components of over 3 million TVs.
- Established and developed partnerships for efficient supply chain management.
- Launched new product Internet.TV Set-top Box into European market.
- Negotiated competitive pricing and logistics agreements with global suppliers.
- Co-managed team of 30 purchasing, logistics, and import staff.
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1996 - 1997
Purchasing Specialist
- Sourced, approved and developed new suppliers of electronic components.
- Negotiated extensive cost reductions for A & B level components.
- Worked closely with engineering and manufacturing groups in cross-functional teams.
- Managed logistics for effective, timely procurement of international components.
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1995 - 1996YMEDIART AD AGENCY, ABC PUBLISHING, etc.Istanbul, Turkey
Freelance Writer/Editor, Copywriter
- Created and developed content for ad agencies and publishing houses.
- Wrote and edited print ads, brochures, press releases, newspaper articles.
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1994TOYOTA AUTOMOBILE COMPANYIstanbul, Turkey
Finance Expert
- Coordinated and translated Turkish-English documents for Japanese Director
- Responsible for treasury operations and accounts payable
Education
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1994YALE UNIVERSITY New Haven, CT
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1992 - 1993STANFORD JAPAN CENTER - KYOTO CENTER FOR JAPANESE STUDIES Kyoto, Japan
- Awarded Merit Scholarship from Japan Foundation
- Intensive language study, Seminars in Economics, International Relations
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1990CLAREMONT HIGH SCHOOL Claremont, CA
Languages & Skills
- Japanese, Turkish, some Spanish
- HTML, CSS, C programming language, Google Analytics, MicroStrategy, Sugar CRM
Interests
- Hiking, swing-dancing, Japanese culture, science-fiction, math education