Aytek Çelik



Professional Experience

  1. 2006 - presentCELIK CONSULTING Mountain View, CA


    • Partner with founders and CEOs of startup (incubator to mid-stage) web and mobile companies to provide immediate senior level product management expertise, and deliver the optimal user experience in line with business goals.
    • Passionate about building great products, and partnering with teams to transform ideas from storyboards to launch. My work spans hit-the-ground-running development (user stories and user flows; agile wireframes and information design) to high-value insights (strategy, product planning and positioning, patents).
    • Specialties: product management, product development, product launch, product marketing, local advertising, search algorithms, vertical search, online ad products, mobile web/apps, user experience and UI design, competitive analysis, strategic marketing and innovation (3 patents issued).
  1. 2010 - 5/2012VIDERO San Francisco, CA

    Vice President, Marketing

    • Key member of executive team responsible for business strategy and US ∓ global operations.
    • Led marketing for software-as-a-service (web and mobile) Brand Experience Platform.
    • Responsible for interim product management (including mentoring and training product manager) in collaboration with engineering team.
    • Launched company website and U.S. branding
      • Designed, authored ∓ storyboarded website for client/agency/reseller lead generation.
      • Hired & managed design firm for illustrations and Wordpress template development.
      • Integrated Search Engine Optimization (SEO), video case studies, Google Analytics.
    • Launched social media and blog outreach for lead generation and customer engagement (Tumblr, Twitter, YouTube, Facebook, LinkedIn).
    • Developed "Retail Experience" model to connect in-store technologies (on-screen, touch-screen, RFID, etc.) with location-based services and mobile or iPad apps to optimize brand experience and ROI.
    • Responsible for public relations; partnered with reseller & client PR teams including Disney: press coverage in Strategize Magazine, Digital Signage Magazine, Daily DOOH, and more.
    • Developed marketing and communications materials for sales team and reseller partners.
    • Co-inventor on patent pending for display synchronization across wide area networks.
  1. 3/2008 - 2009COLLABRX Palo Alto, CA

    Vice President, Marketing and Product

    • Led technical product management, UI design and marketing of software-as-a-service, web-based biotech platform.
    • Key member of initial team responsible for business plan and product strategy.
    • Developed storyboard and early design of vertical search product.
    • Partnered with scientific team to develop "virtual biotech" model to accelerate therapy development for cancers and orphan diseases.
    • Launched personalized medicine (cancer research) product.
    • Managed core team for product development, market & user research, and interface design.
    • Launched corporate brand; led development of website, print collateral, and email newsletter.
    • Responsible for public relations; partnered with PR firm: press coverage in WSJ, Nature, Bio IT, GenomeWeb, etc.
  1. 2006 - 3/2008COMMERCENET Palo Alto, CA


    • Developed ideas for potential start-up company investments in life sciences.
    • Consulted on business strategy for healthcare, security and mapping applications.
    • Provided market research on Internet healthcare ecosystem, including Web 2.0 initiatives.
    • Managed intellectual property cycle for healthcare related co-inventions.
    • Collaborated with CommerceNet chairman Dr. Tenenbaum on special projects.
  1. 11/2004 - 2006YAHOO! INC.Sunnyvale, CA

    Senior Product Manager, Local Products

  2. 10/2003 - 10/2004

    Senior Product Manager, Media & Data Services

    • Managed a team of four direct reports.
    • Launched automated corporate dashboard for business operations.
    • Led continued development of publishing platform for marketing programs.
    • Supported ongoing development of survey tool.
  3. 8/2002 - 10/2003

    Senior Producer, Media & Data Services

    • Managed one direct report
    • Designed and launched publishing platform for Yahoo! marketing programs.
    • Launched data analysis tools for consumer data.
    • Launched new versions of survey tool for usability and market research teams.
    • Created and built promotions and sweepstakes for Fortune 1000 partners.
  4. 8/2001 - 8/2002

    Producer, Network Products & Services

    • Designed and launched custom loyalty programs for Pepsi, Kelloggs, Coors, Gap and more.
    • Negotiated contracts with 3rd party partners as part of larger sponsored marketing deals.
    • Productized sweepstakes and other promotions functionality into publishing platform.
    • Designed and launched email-a-friend promotions tool.
    • Developed and integrated promotions reporting into main advertiser reporting system.
  1. 2001KNOWNOW, INC., a Kleiner-Perkins funded B2B startupMountain View, CA

    Manager, Business Development and Marketing

    (Business scope: Web Services, Enterprise Application Integration, Internet Applications)
    • Developed business solutions for building/connecting enterprise applications across Internet.
    • Architected industry strategies for Financial Services, Energy, Telecom and Pharmaceuticals.
    • Generated initial sales leads aligned with industry scenarios.
    • Coordinated initial selection of third party branding and PR firms.
    • Developed content and structure for corporate website.
    • Managed relationship with select industry analysts.
    • Developed solutions bridging peer-to-peer (P2P) and B2B models (XML-based collaborative commerce, workflow, monitor & control apps).
  1. 1998 - 2000VESTEL USA, INC. Mountain View, CA

    Director of Business Development (and Operations in 1998-99)

    (Business scope: Internet Appliances -- Web-terminal, TV Set-top box, Webphone)
    • Developed strategic alliances with e-commerce, content and technology companies
    • Negotiated deals with Amazon.com, eBay, Exobox, RestaurantRow, Webvan, Ziplink etc.
    • Created ideas for new products.
    • Managed $10 million budget.
    • Developed key partner support with ISPs, portals and service companies.
    • Managed relationship with PR firm resulting in extensive press coverage.
    • Designed strategies for business development and marketing structure.
    • Led internal operations team of logistics, customer support and facilities.
    • Founded Vestel USA, Inc within Vestel Group and established business in Silicon Valley.
  2. 1997 - 1998VESTEL ELECTRONICS Manisa, Turkey

    Manager, Purchasing and Logistics

    (Business scope: Consumer Electronics; Manufacturing of TVs, monitors for 90 plus countries)
    • Led purchasing team responsible for components of over 3 million TVs.
    • Established and developed partnerships for efficient supply chain management.
    • Launched new product Internet.TV Set-top Box into European market.
    • Negotiated competitive pricing and logistics agreements with global suppliers.
    • Co-managed team of 30 purchasing, logistics, and import staff.
  3. 1996 - 1997

    Purchasing Specialist

    • Sourced, approved and developed new suppliers of electronic components.
    • Negotiated extensive cost reductions for A & B level components.
    • Worked closely with engineering and manufacturing groups in cross-functional teams.
    • Managed logistics for effective, timely procurement of international components.
  1. 1995 - 1996YMEDIART AD AGENCY, ABC PUBLISHING, etc.Istanbul, Turkey

    Freelance Writer/Editor, Copywriter

    • Created and developed content for ad agencies and publishing houses.
    • Wrote and edited print ads, brochures, press releases, newspaper articles.
  1. 1994TOYOTA AUTOMOBILE COMPANYIstanbul, Turkey

    Finance Expert

    • Coordinated and translated Turkish-English documents for Japanese Director
    • Responsible for treasury operations and accounts payable

US Patents Issued


  1. 1994YALE UNIVERSITY New Haven, CT

    • B.A., Economics


    • Awarded Merit Scholarship from Japan Foundation
    • Intensive language study, Seminars in Economics, International Relations

  3. 1990CLAREMONT HIGH SCHOOL Claremont, CA

    • Salutatorian

Languages & Skills